To build a society that respects, protects and fulfills a Child’s Right to Play, where children can enjoy their childhood.
To advocate the value of play and seek societal commitment to meet the play needs of every child at policy, planning and provision level.
Professional: Mastering knowledge of play, possessing abundant experiences, putting theories into practice, professionalism, professional ethics, professional competency
Passionate: Child-centred, persevere, forward-looking, challenge taker, achieving goals at whatever costs
Empowering: Sharing with partners, equipping professionals, enhancing the network of play